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article I research women’s role in media–and yet I recently discovered that my Gen Z son and his peers didn’t support feminism
I research women’s role in media–and yet I recently discovered that my Gen Z son and his peers didn’t support feminism

In this op-ed Luba explores the causes behind the recently reported unprecedented ideological rift emerging within Gen Z men/boys and women/girls. She draws inspiration as much from the reported evidence as from her experience speaking with her young gen Z son and his friends.  Is it time to reframe feminism to femenism to intercept the zero sum game narrative?

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article How under-35s’ interest in news has collapsed and what we can do about it
How under-35s’ interest in news has collapsed and what we can do about it

Here Luba unpacks why Millennials’ and GenZ’s interest in news has collapsed in the last decade and suggests what news providers can do to arrest this downward trend. To avoid a situation where by 2034 only around 10% of under-35s are truly interested in the news, providers must act now. There are many solutions to arresting the decline.

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video Who has more power to stop social bias
Who has more power to stop social bias

Watch this video which Luba recorded for The Economist Educational Foundation's Topical Talk Festival, targeting 10 to 16 year olds, and dedicated to the biggest issues of our time. Here she highlights key social biases that act as barriers against women's engagement with and fair representation in the news.

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article Communicator Award for Excellence for From Outrage to Opportunity
Communicator Award for Excellence for From Outrage to Opportunity

From Outrage to Opportunity was selected as a Winner in the 29th Annual Communications awards. “Clarity and impact in communication are more essential than ever — we are truly thrilled to recognize you as a standard bearer of communications excellence,” wrote Lauren Angeloni, Managing Director, AIVA about this achievement.

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About
About"

Luba Kassova is an award-winning evidence-based storyteller and TEDx speaker. Her written work and articles have been quoted or published in over 300 news outlets in more than 80 countries across the world, including The Guardian (AI), Fortune, New Lines Magazine, Foreign Policy, Press Gazettethe Guardian(vaccines)The Washington PostThe Independentijnet, Reuters Institute for the Study of Journalism , ForbesPoynter InstituteEl PaisDeutsche WelleVoice of AmericaThe ConversationBloombergthe Guardian(women)Nation Media GroupbTVEUObserverBalkan Insight and others.

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