Published work
Published reports and news articles authored by Luba Kassova
Bulgarian Women Accept Their Place – That’s the Problem
This article - a data-driven investigative piece anchored in human stories - examines the impact of the pandemic on women in Bulgaria and juxtaposes their lives with those of women in Britain. Luba’s narrative is built on an analysis of economic, political, physical safety and reproductive health factors, as well as an analysis of women’s wellbeing and the dominant societal norms.
Engaging women in the news is vital for media outlets
In this article Luba explores young women's relationship with the news in terms of both consumption and news making. The evidence reveals that this relationship is under serious pressure globally - more so than for any other audience group. News outlets who want to grow their audiences and funds should grasp the opportunity to improve this faltering relationship. Propositions like Missing Perspectives offer solutions.
Why does Bulgaria not believe in vaccines?
In this interview for a leading Bulgarian online news aggregator, Luba explores the reasons why an extraordinary high proportion of Bulgarians remain hesitant or rejecting of COVID vaccines; the immense global marketing challenge that this presents; what we can learn from behavioural science about how to tackle vaccine hesitancy and rejection; and some of the key lessons Luba has learned from the pandemic.This article ended up the 3rd most read on Dir.bg on the day of publication.
Bulgaria is sacrificing its older generations - how to stop that?
This article, published on EUObserver, exposed the failures of the Bulgarian government, media and health system as a whole to protect the elderly from dying of COVID-19 during the pandemic. It seeks to validate through evidence some painful observations made through Luba’s personal story of loss.
"Как България жертва възрастното поколение"
A longer version of an article which first appeared on EUObserver, published on clubz.bg. This article won the 2021 Web Report award for exceptional journalism in the Society category, awarded by Dir.bg, Bulgaria’s biggest news aggregator. It attracted the largest number of journalists’ votes of all the articles entered in the competition.
