Luba Kassova Home page

Tech bros need to realise deepfake porn ruins lives – and the law has to catch up

In this opinion piece Luba focuses on one of the profoundly worrying consequences of the Al industry and engineering schools being heavily dominated by men: the growing deepfake nonconsensual sexual imagery/video industry that disproportionately affects women. There are solutions if everyone within the ecosystem acts fast.

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I research women’s role in media–and yet I recently discovered that my Gen Z son and his peers didn’t support feminism

In this op-ed Luba explores the causes behind the recently reported unprecedented ideological rift emerging within Gen Z men/boys and women/girls. She draws inspiration as much from the reported evidence as from her experience speaking with her young gen Z son and his friends. Is it time to reframe feminism to femenism to intercept the zero sum game narrative?

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How under-35s’ interest in news has collapsed and what we can do about it

Here Luba unpacks why Millennials’ and GenZ’s interest in news has collapsed in the last decade and suggests what news providers can do to arrest this downward trend. To avoid a situation where by 2034 only around 10% of under-35s are truly interested in the news, providers must act now. There are many solutions to arresting the decline.

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4 biases that leave under-represented groups out of GenAI-assisted journalism

In 2023, English-language global media quoted five male figures in AI eight times more frequently than all 42 women AI experts highlighted in Time Magazine’s top 100 list of AI influencers. What leads to this imbalance and why is it a problem? In this article Luba explores the four biases that threaten leaving women out of our AI-rich future.

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Who has more power to stop social bias

Watch this video which Luba recorded for The Economist Educational Foundation's Topical Talk Festival, targeting 10 to 16 year olds, and dedicated to the biggest issues of our time. Here she highlights key social biases that act as barriers against women's engagement with and fair representation in the news.

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Communicator Award for Excellence for From Outrage to Opportunity

From Outrage to Opportunity was selected as a Winner in the 29^th Annual Communications awards. “Clarity and impact in communication are more essential than ever — we are truly thrilled to recognize you as a standard bearer of communications excellence,” wrote Lauren Angeloni, Managing Director, AIVA about this achievement.

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