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Published work

Published reports and news articles authored by Luba Kassova

article Why this song could never have been written about a man. The high price of being a woman in politics

Why this song could never have been written about a man. The high price of being a woman in politics

This article, published by a leading online news provider in Bulgaria, tackles the asymmetrical treatment of women politicians by the news media and the media’s ability to undermine/destroy female politicians’ careers by amplifying pro-male/anti-female biases.  Bulgarian news media has played a devastating role in Lena Borislavova’s political career. The article offers solutions for what can be done to intercept news reporting biases. You can find a version in English here.


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article Newsrooms improving in putting women in editorial positions. Now they must consider race

Newsrooms improving in putting women in editorial positions. Now they must consider race

South Africa may occupy a leading position in terms of women's representation in newsrooms and news leadership compared to some countries but when considering the issue of race, a different picture emerges, writes Luba Kassova.


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article Does the media play its role well when addressing violence against women?

Does the media play its role well when addressing violence against women?

Indian women are almost completely locked out of the highest levels of political and news editorial power, with the result that women’s struggles and perspectives are excluded from public discourse, writes Luba Kassova.


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article Pro-male social norms muting women’s perspectives in news

Pro-male social norms muting women’s perspectives in news

In her research, Luba sometimes speaks with women who have endured violence from men, usually ones they knew. The consequences are always devastating — destroyed self-worth, demolished lives, anguish that reverberates through generations. But how much attention does the news coverage in Kenya and globally pay to this structural problem? Not enough, concludes Kassova.


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article From Outrage to Opportunity

From Outrage to Opportunity

This is the third report in the successful Missing Perspectives of Women in News series commissioned by the Bill & Melinda Gates Foundation and hosted by Internews. Highlighting the impact of race for women in news leadership and coverage in multi-racial populations, Luba  adopts a solutions-focused perspective to explore how this sector can include the long-standing missing perspectives of women of all colours. It also contains a chapter, authored by Richard Addy and much-desired by the news industry, about the business benefits of gender-equitable journalism. The 12 solution areas it presents, which contain numerous practical ideas about unlocking progress, have been co-created with 41 senior editors and news experts interviewed for the report.


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article How Africa’s first Gender Desk succeeded

How Africa’s first Gender Desk succeeded

This is the story of the birth and initial three years in the life of the first Gender Desk in Africa, launched in 2019 by the Nation Media Group – the biggest news provider in Kenya – in partnership with The Fuller Project for international reporting on women.


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article “We will rebuild": Ukraine`s women journalists look towards the future

“We will rebuild": Ukraine`s women journalists look towards the future

Part two of a two part article series: As the Russians hit civilian targets in different cities around Ukraine, you wonder how Ukrainians live under this constant threat. In this second part of Luba’s conversation with three courageous women journalists - Angelina Kariakina, Ірина Славінська and Nataliya Gumenyuk - we learn that the Ukrainian in the room is always the biggest optimist. We also learn how the war can age one in a snippet and how looking beyond the war to rebuilding Ukraine keeps them moving forward.


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audio Defiant and resilient, Ukraine’s women journalists navigate journalism’s deadliest war

Defiant and resilient, Ukraine’s women journalists navigate journalism’s deadliest war

Part one of a two part article series: While countries, including Britain and Bulgaria, are turning increasingly inwards - grappling with the mounting public pressure over the increasing cost of living and political scandals - the war in Ukraine is keeping momentum, causing death and trauma. It has been deadlier for journalists than the ten other deadliest conflicts or wars globally. In this conversation Luba turns the focus on three prominent Ukrainian journalists about their lives during the war. Their perspectives help to sift through the weed and appreciate the important yet ephemeral things in life.


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article Alone under siege: how older women are being left behind in Ukraine

Alone under siege: how older women are being left behind in Ukraine

This article which Luba co-authored with the head of news at the Ukrainian Public Broadcaster Suspilne Angelina Kariakina, shines a light on the plight of millions of invisible elderly women in Ukraine who have been forgotten or abandoned and who are often trapped, unable to evacuate. They are mostly left out of news coverage too. These elderly women require urgent support from the strained state health and social system, from international institutions and NGOs, yet the existing structural ageism across institutions and the media lets them down. 


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article Животът ми след COVID-19: Какво се промени?

Животът ми след COVID-19: Какво се промени?

Luba’s father died from COVID-19 almost a year ago. This is an article-essay she wrote about her journey through grief and yearning since then - feelings which have punctuated to some degree everyone’s lives in the past two years, not only through the significant losses of loved ones, but also through the hundreds of micro-losses experienced since the start of the pandemic.


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